User-generated content supports creativity, cultural exchange, and content between professionals and amateurs. It is defined as any form of content that was created by users of an online system of service, often made available via social media websites. The most popular user-generated content sites are YouTube, Flickr, Myspace and Wikipedia. We believe that Pinterest falls under this type of platform according to its function because it is allowing users to create and distribute their own content through different boards and pins. Anyone can create a Pinterest account as long as you have a functioning email address so the barriers to entry are very small in terms of the redistributing individual materials. It allows people to create their own boards and posts, pin their own content, and re-pin the things that they want people to see when they click on their boards. Pinterest is a social media network to solidify visual branding. More than 80% of pins are actually re-pins which are curated content (Caines, 2012). The reach of a campaign greatly increases and the campaign gains trust. It takes user-to-user participation to the next level in terms of the collective pinboards.
We love the fact that Pinterest allows you to individualize and customize the things that you want to do and experience. It opens doors for people to create things that they otherwise wouldn’t do because they couldn’t find the inspiration to complete a project on their own. It was revolutionized the DIY community as well as the small business owner. It really is a great way to get those creative juices going and we love the fact that we can all pin and re-pin the things that motivate us the most.
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